What You Need To Know About Google Plus Marketing

In an attempt to compete with Facebook, Google decided to create something called Google Plus; it’s answer to creating a social media platform within the context of there search engine service. In fact, they made it a requirement at some point, something that now does not exist, for people to utilize it. Now, it is simply one of the many components of Google, and there are actually millions of people that log in every day. According to some statistics, there are over 150 million active users, some of which might be potential customers for your business. Obviously, it is not as popular as Facebook and Twitter, despite their best efforts, but it still does provide you with the ability to rank very well online. It also provide you with the opportunity to connect with people that are also Google Plus users, helping you to build your business.

How Can Google Plus Help Your Business?

The primary way that this social media platform can help you is in regard to your search engine rankings. Anyone that is trying to rank their website should certainly consider learning how to use this. There are three specific features that you need to look at that can be provided once you understand how it works. This includes authorship, relationship marketing, and of course driving traffic. Authorship simply refers to a way of getting people to know you by placing your picture on the Internet related to your account. This will come up with all of the listings that you will have as a result of ranking on the search engines using Google Plus. Relationship marketing can be done in what is called Google Hangouts. It is a way for you to connect with friends, family, and even people that you do not know. It is this latter part which makes it very beneficial when you are marketing products to people that you have never met before. Finally, it is extremely beneficial when you are trying to drive traffic. By building up your Google Plus profile, you can begin to share news and content about your business. It’s really a simple way to get more traffic from people all over the web. There are just a few things you need to know before you get started.

How Do You Share Content With Other People?

You can share content with people in three different ways., First of all, posted to your Google Plus profile. This is the easiest way for people to see what you are selling because it is associated directly with your account. Second, you can join different Google Plus communities where you can interact with people, similar to what you would do on a forum. It’s also similar to what happens on Facebook when you have people that are following you but is very different from a traditional social media network. Finally, good old-fashioned email marketing is possible when you are sending out emails to people that are in your circles. It’s a fantastic way to connect with people all over the web using all three of these strategies.

Other Strategies You Can Use

There are a couple other strategies that you can use which include turning all of the different posts that you have associated with your Google Plus account into a web banner ad. This will be an interactive way to connect with complete strangers. Some people have actually seen a 50% increase in average engagement because of the way that it is presented to those that find it. Another feature is called Google Plus One content which will allow you to recommend a website, or even a single post, to people. By doing a recommendation, similar to what you would do on Facebook when you are sharing an article, it will increase your click through rate because it is a direct recommendation from you. Finally, you can take advantage of Group Video Chats, allowing you to connect with people visually and audibly from your Google Plus account. You can actually do videos that are live, ones that will rank very quickly at the top of the search engines for even the most competitive keywords.

Now that you know how to do this, you should consider getting a Google Plus account. If you already have a Gmail, then you likely have one associated with you already. You simply need to learn how to access everything, and slowly you will begin to see that Google Plus will be able to help you generate more traffic and sales for your business. Although many people have said that it is very hard to learn, it is only difficult because fewer people use this than other social media platforms. It is because it is connected directly to Google that it is going to help you rank content faster than ever before. It’s a great way to expand your business, meet potential clients, and build your brand across the web which can help your company make more money.

Three Of The Top SEO Copywriting Strategies

There is a difference between copywriting when it comes to a sales page on a website and that which you need to do when you are trying to rank a page. This could be the main page for your website, or one of the many that you post, all of which need to be written in such a way that they can rank well in the search engines. It is recommended that you use a similar strategy when you are creating sales copy for any product that you are trying to market on the web. It gives you an extra advantage, being able to rank that web page high on the search engine listings, giving you access to more free targeted traffic. Here are three of the top SEO copywriting strategies that everyone should use if they are serious about generating free traffic from the search engines.

What Exactly Is Copywriting?

In the world of search engine optimization, and also selling digital products online, this is going to refer to the content that is on your website. This is typically referred to when people are discussing a sales page that they have written for a product that they are selling. In traditional copywriting, you are going to have a headline, sub-headlines, content, benefits, features, and bonuses that people can get. You will also have a call to action that will motivate people to take advantage of the special deal that you are offering. Now let’s look at how you combine both of these strategies together so that you can begin to benefit from each one.

Copywriting And Search Engine Optimization

Search engine optimization is simply using certain strategies that can help your website rank for certain keyword terms. These include on-site and off-site optimization strategies that can help you rank very easily. For example, if you are trying to get a number one position on the search engines for a particular keyword phrase, you will need to make sure that you use unique content, videos, images, and interconnect all of the posts on your website that are similar. Linking out to other pages is also recommended, and of course, building backlinks to your website is so important. When looking at this from a copywriting perspective, you need to incorporate all of those strategies but at the same time sell what you are presenting. This is difficult to do unless you are masterful at doing copywriting because you must also have the ability to implement SEO techniques on the sales page that you are presenting.

Three SEO Copywriting Strategies

The first strategy that you need to use begins with your title. You need to make sure that your title tag, and also your headline for your sales copy, is going to include your main keyword phrase. If not, you can include this in the subheadline, or within the first 150 characters of the content that you are presenting. It needs to flow naturally so that when people read it, it is not as noticeable as it would seem. Second, you need to incorporate additional keyword phrases into your sub-headlines, and also sprinkle done throughout your content all the way to your call to action. Finally, you need to build links to other websites that are selling your product. The easiest way to do this is set up an affiliate program. People can link back to you from their website, all over the Internet, helping you to get a multitude of backlinks that will ultimately help someone make sales. You may also want to use certain search engine optimization strategies for off-site optimization where you can get links from article directories, social media sites, and related blogs. The combination of all of the strategies working together will not only help you rank higher in the search engines but also help you generate a substantial number of sales. When you can master all of these skills, and also become a great copywriter, you will not have any problems at all making money. It’s a simple strategy, combining both SEO and good copywriting, allowing anyone selling products online to make more sales.

Once you start to combine both search engine optimization and copywriting together, you will have the best of both worlds. You will be able to convince people to buy the product you are selling, and also rank well in the search engines. The more exposure that you get, the more your brand or product will be known, and people will begin to talk about what you are offering. If you have numerous links on social media websites through video and image advertising, all of this can go viral helping you to rank higher on the search engines plus generate traffic from people sharing this visual content that you have created. One other thing to consider is Google Plus Marketing.

Why Facebook Marketing Has Changed Online Marketing Forever

One of the largest websites in the world, one that commands an exceptional amount of traffic, is Facebook. It is the largest social media website in the world. Touting over a billion users, it is possible to place advertisements that people will click on, helping you to sell more of your products. There are other ways that you can use Facebook to generate traffic. You can build up a following, perhaps tens of thousands of visitors that will see your posts every day. You can submit good content, as well as offers for products you are selling, and do very well using this very basic marketing strategy. However, Facebook has changed the scope of what you can do online regarding generating targeted visitors. It’s the way that you use their online marketing platform, and how you approach the followers that you have, which is going to improve your business. Let’s go over how Facebook works, how to market on this platform, and then three specific ways that you can compete against your competitors using the power of social media.

A Quick Overview Of Facebook Marketing

The first strategy that most people use is to use PPC advertising. They will target a specific demographic, or specific keywords, that people might be searching for. Facebook is not a search engine, and therefore Facebook is going to rely upon cookies that you have in your browser when they are deciding on what adds to show. They may also consider the type of content that you are talking about regularly, placing ads that you will see that are relevant to topics that you seem to like the most. For example, if you have a Facebook page and you are constantly posting pictures and talking about hiking across North America, you will likely see many different advertisements related to camping gear, or perhaps vacations that will take you into the wilderness. The other way that you can use Facebook, as mentioned before, is to build up a huge following. You can do like campaigns, and the more people that follow you, the higher the chance you will have of reaching people that want to buy your products. This is similar to how people market to their list. People will subscribe, and they will send out a mixture of content and special offers. However, Facebook can be used in a much more profitable way because it is possible to do viral marketing.

Viral Marketing On Facebook

Viral marketing was first recognized back when YouTube came out. People would share videos with their friends and family, typically using their email. As time has passed, with the advent of smartphones, people can share videos so much more easily. They typically use applications, and also use Facebook, to share the videos that they see. It’s very easy to post a video on Facebook so that your followers can see them. If they like them, they will share them with people following them. This is how viral video marketing get started, but there is a very specific way that you can use this to your advantage. This is a combination of using Facebook marketing, specifically their advertising platform, where you can post your advertisements in other people’s newsfeeds. Targeting either a demographic or a specific set of keyword phrases, you can start to get a sizable amount of traffic. It is because your advertisements are showing up in their newsfeed that they are going to notice them, much more so than the advertisements on the right. Specifically, you need to post videos or images which are referencing products you are selling. When you do this with videos, you can take advantage of the viral marketing. The reason that this is so effective is you are not simply posting videos on your Facebook page. Your posting this on what could be thousands of other people’s accounts. It is common for people to share advertisements that they see in their newsfeed, and if you have created something that people do want to share, you can start to generate a substantial amount of income.

How To Make A Viral Video For Facebook Marketing

For example, if you are marketing a product on how to travel the world at a discount, you would created video which is showing beautiful landscapes from all over the world. You could create hundreds of these, and begin to market and track them, seeing which ones get the most clicks and shares. This information is vital because you will know which videos to ramp up your campaign on, sending them out to more people every time. Once people click on the video, it will have your URL at the bottom giving something away, and a call to action at the end. This can be used for any product you are selling, and as long as you are targeting the right demographic and keywords, this could be one of the best ways to generate consistent traffic on the Internet using nothing but Facebook marketing.

Once you have started a few campaigns, you will start to notice which ones work the best. Simply ramp up those campaigns, and keep testing, until you have multiple videos that go viral every time helping you to generate more sales. This is just one part of marketing.